Our Logotype and brand -How It All Started.

In one of the earliest post, we told the story about how it all began.   As those of you who've already read it know, it’s a story that involves barbecue, beer and ideas.

Good ideas and big dreams. Dreams about flying low over the salt (hopefully with some grace) with a turbocharged 800hp engine howling under the hood.

But we needed a logo.  A simple and fast one. We discussed and discussed. This mental exercis almost made our brains boil.

Then suddenly, in bar in US… we got a breakthrough.

Carina made a sketch on napkin. We took a picture and celebrated.

Ok, we had an idea, but it was in need of more work.  When we were all back home in Sweden again, Anders, Karl-Johan and Catrine gathered to think...

Afterwards Anders started the artistic work... and we're all proud the result!

Fast and somehwat evil...

Orange and Black...for our soon to open Speed Shop…

Yellow fever ?

...or classic black...

or just clean and simple....