Why not just focus on racing, turbos and superchargers? Why write blog posts in English? Why make a radio show in Swedish?
The answer; there's no commercial logic. No reasonable strategy whatsoever. There's just a Salt Slush passion for storytelling, music and motor culture. Storytelling based on true stories, thinking and dreaming.
So, let's start with Queen as we celebrate Radio stations like Radio 88, driven by enthusiasts...
...and then move over to Motortimmen for those who want in crash course Swedish or / and motor culture.